Terms of Service

1. Legal Information

Loops is operated by:

• ELS CAPITAL
• EURL (Entreprise Unipersonnelle à Responsabilité Limitée)
• Registered office: 33 Rue Gilbert Cesbron, 75017 Paris, France
• SIREN: 102 461 555
• RCS Paris: 102 461 555

By accessing or using Loops, including the website, application, and related services, you agree to be bound by these Terms of Service.

2. Description of the Service

Loops is a software platform designed to assist businesses with advertising production, creative strategy, and content creation workflows.

Loops provides digital tools intended to support brand analysis, content generation, creative ideation, and marketing operations.

Loops does not provide:

• marketing guarantees,
• advertising performance guarantees,
• platform approval guarantees,
• revenue guarantees,
• or business outcome guarantees.

3. Eligibility

To use Loops, you must:

• be at least 18 years old;
• have the legal capacity to enter into binding agreements;
• use the Service for lawful business or professional purposes only.

Account sharing is strictly prohibited unless otherwise expressly agreed in writing.

Each subscription grants access to one authorized user only unless otherwise explicitly agreed in writing.

4. Account Responsibility

You are responsible for:

• maintaining the confidentiality of your login credentials;
• all activity conducted under your account;
• ensuring that your use of the Service complies with applicable law, third-party rights, and platform rules.

You must provide accurate, complete, and up-to-date information when creating an account.

Loops reserves the right to suspend or terminate accounts in case of abuse, unauthorized sharing, fraudulent activity, or violation of these Terms.

5. Subscription, Billing, and Payment

Loops offers monthly and annual subscription plans.

A 3-day trial period may be offered at Loops’ sole discretion. Trials are not guaranteed and may be withdrawn, limited, or modified at any time.

Subscriptions:

• are billed in advance;
• renew automatically unless canceled before the next billing date;
• may be canceled at any time;
• are non-refundable, including for partial billing periods or unused time;
• are processed exclusively via Stripe.

Failure to complete payment may result in suspension or termination of access to the Service.

Unless otherwise stated, all fees are exclusive of applicable taxes, duties, or similar governmental charges.

6. User Content and Customer Materials

You may upload, input, or submit materials to the Service, including but not limited to:

• brand assets,
• logos,
• images,
• briefs,
• text,

You represent and warrant that:

• you own or control all rights necessary to use such materials with Loops;
• your use of such materials does not violate any law, contract, or third-party right;
• you have obtained any necessary permissions, consents, and authorizations.

You remain solely responsible for the legality, accuracy, and appropriateness of all materials you upload or generate through the Service.

7. Ownership and Intellectual Property

As between you and Loops:

You retain ownership of:

• visuals generated,
• text generated,
• briefs generated,

However, by using Loops, you grant Loops a non-exclusive, worldwide, royalty-free license to host, copy, process, use, reproduce, analyze, and otherwise exploit uploaded materials and generated outputs for the following purposes:

• providing and operating the Service;
• maintaining and securing the Service;
• improving the Service;
• internal development;
• quality control;

Loops does not claim ownership over your brand assets, logos, or underlying business materials.

All rights, title, and interest in and to the Loops platform itself, including its software, interfaces, design, branding, documentation, workflows, and underlying technology, remain the exclusive property of Loops and its licensors.

8. Acceptable Use

You agree not to use Loops to create, distribute, store, or promote:

• illegal content;
• defamatory content;
• adult content;
• spam;
• content that infringes intellectual property rights;

You also agree not to:

• reverse engineer, interfere with, or disrupt the Service;
• bypass usage restrictions or security measures;
• use the Service to harm Loops, its systems, or other users.

Loops may suspend or terminate accounts without notice in case of violation.

9. Third-Party Platforms and Services

Loops may integrate with third-party advertising and social media platforms, including Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, in order to connect advertising accounts, retrieve campaign or performance-related information, support creative workflows, or facilitate the use of generated outputs.

You remain solely responsible for:

• your use of outputs on third-party platforms;
• compliance with those platforms’ terms, policies, and advertising rules;
• obtaining all required rights, permissions, and authorizations.

Loops does not guarantee:

• approval of ads or content by any third-party platform;
• delivery, distribution, or reach;
• advertising performance or business results;

Loops is not responsible for:

• ad rejections,
• account suspensions,
• platform bans,
• restricted delivery,
• or any decision made by third-party platforms.

10. Privacy and Data

Loops processes personal data in accordance with its Privacy Policy.

By using the Service, you acknowledge that certain personal data and business data may be collected and processed as necessary to provide, maintain, secure, and improve the Service.

Data hosting is intended to be located within the European Union.

Loops implements reasonable technical and organizational security measures but does not guarantee absolute security.

11. No Warranty

The Service is provided on an “as is” and “as available” basis.

To the maximum extent permitted by law, Loops disclaims all warranties, whether express, implied, statutory, or otherwise, including any implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted availability.

Loops does not warrant that:

• the Service will be error-free,
• the outputs will meet your expectations,
• the outputs will be approved by advertising platforms,

12. Limitation of Liability

To the maximum extent permitted by law:

• Loops’ total aggregate liability arising out of or relating to the Service or these Terms shall not exceed the total amount paid by you to Loops during the twelve (12) months preceding the event giving rise to the claim;
• Loops shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages;
• Loops shall not be liable for loss of profits, loss of revenue, loss of business opportunity, loss of data, reputational harm, advertising account suspensions, or business interruption.

13. Suspension and Termination

Loops may suspend or terminate access immediately if:

• these Terms are violated;
• the Service is used abusively;
• fraudulent or suspicious activity is detected;
• payment fails or is reversed;
• continued access presents legal, operational, or security risk.

You may cancel your subscription at any time. Unless otherwise stated, access will continue until the end of the current paid billing period.

Sections that by their nature should survive termination shall survive, including ownership, limitations of liability, disclaimers, payment obligations, and governing law.

14. Changes to the Terms

Loops reserves the right to modify these Terms at any time.

Updated Terms will become effective upon posting, unless otherwise stated.

Your continued use of the Service after any update constitutes acceptance of the revised Terms.

15. Governing Law and Jurisdiction

These Terms are governed by the laws of France.

Any dispute arising out of or relating to these Terms or the Service shall fall under the exclusive jurisdiction of the courts of Paris, France, subject to any mandatory rule of applicable law.